Content will always and forever be the king of the Internet.
Anyone with valuable content can gain huge value in the Internet. Viral videos may be another story but the nature of their unique and surprising content is undeniable.
The key to increasing your domain authority is to improve your content creation. Clients, designers and marketing teams must not underestimate the power of the creative process in improving domain authority.
Based on a study from Moz.com, the more linking root domains (LRDs) or unique websites that link to your post, the more you gain domain authority. To break it down in numbers, getting one strong link is better than 10 weak links.
A link-worthy story is the secret. A link-worthy content is key.
Make sure that you have an amazing idea on hand.
For example, in a saturated market about guitar playing, what can make your story unique? What can make it link-worthy.
Let’s say painless guitar-playing exists (and it truly does). While the pros can criticise it, the public will not. Instead, they can relate to it. Now we have a link-worthy story.
Make sure to validate your ideas. Create variations to your story. Create different stories from different perspectives
The scope of your content is also important. Make sure that your content is relatable to areas that you want to reach where local news outlets and blogs could pick it up and repost quickly.
From here, enjoy the fruits of your labour as your Domain Authority improves.